method x SFMOMA
glass for good
method partnered with the San Francisco Museum Modern of Art. We wanted to celebrate and tell the story of our partnership through SFMOMA and method’s Instagram. The creative focused on how cleaning is a creative act of expression.
Worked with a photographer to art direct the photography.
This is method’s first glass bottle ever produced. I wanted to focus on showcasing the glass bottle through the use of light. The light hitting the facets of the glass creates beautiful light reflections, shapes, and shadows. Because this was a more elevated moment of the method brand, as opposed to the usual colorful rainbows, I focused on simple black, whites and just a hint of violet color to reflect the fragrance, violet noir.
The top post for reach, impressions, likes, comments + total engagements on social in the last 2 years.
1,986 likes
194 comments
2,131 total engagements
as of Dec 2019