method x Coachella
method partnered with Coachella Music Festival. With method’s launch of body wash, it was only natural to sponsor the showers at the campsite. We gave out body wash, ran a giant bubble photobooth and even had a giant rubber duck to sit on!
While capturing content around the body wash, we also brought to life the story of our partnership by focusing on what we felt were the most important to us: creativity, community, and sustainability. I worked very closely with the photographer, copywriter, and our social team to create the strategy and content. Also helped art direct the agency who helped build out the experience. Among the chaos of the festival, heat, and lack of wifi/service it was a tough challenge to capture and create live content on the spot.