Caliva

Caliva website.  A vertically integrated cannabis company based out of California.

Responsibilities include leading UI/UX across all digital experiences. This includes desktop, mobile, POS, marketing campaigns, product photography direction, and branding. Worked cross functionally with multiple teams, stakeholders, product managers, engineers & data analyst.

Led website design for all brands under the Caliva brand :
Caliva.com- Main retail website
CalivaCBD.com- Well by Caliva, CBD site/store (closed as of 2021).
DelibyCaliva.com: Brand under Caliva & retail store.
Theparent.co: The Parent Company, an umbrella company formed by Roc Nation and Cannabis brands Caliva & Left Coast Ventures.
Jay-Z Partnership: Designed landing page for Caliva’s partnership with Sean “Jay-Z” Carter.

In a year, my design improvements were able to increase page views by 86%, increase new users by 45% and increase average session on site by 5%. Also solved critical business problems such as checkout processes, and taking an in-depth dive into website analytics to determine actual problems vs guesses, to save the business time and money on redesigning blindly multiple times.

More in-depth process of work available upon request.